Orange 142, a division of Direct Digital Holdings, announced the formation of its Emerging Markets Council on January 28, 2025. The council's strategic focus for 2025 is to expand small and mid-sized businesses' (SMBs) reach into global markets, starting with Latin America, Mexico, and other Spanish-speaking regions.
Maria Vilchez Lowrey, Chief Growth Officer of Direct Digital Holdings, stated that international markets, particularly Latin America, represent a significant growth opportunity for SMBs. The council aims to equip these businesses with insights, resources, and culturally attuned strategies to thrive in these vibrant markets.
The council, led by Lindsey Wilkes, SVP, Business Development at Orange 142, brings together Hispanic and Spanish-speaking executives to guide the initiative. Orange 142 has already demonstrated success in connecting with Hispanic consumers in Mexico, including a campaign for Travel Santa Ana that generated over 3.5 million impressions and 68,818 website clicks.
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