DoubleVerify announced the launch of DV AI Verification™ on November 4, 2025, a new AI‑driven solution that identifies and measures interactions with AI‑powered chatbots and flags low‑quality AI‑generated content.
The tool includes Agent ID Measurement, an industry‑first product that detects declared AI bots such as large language models and evasive SIVT scrapers, and AI SlopStopper™ for Open Web, which expands on the company’s Gen AI Website Avoidance & Detection solution introduced in December 2024.
DV AI Verification™ is part of DoubleVerify’s broader strategy to transition from a verification provider to a media effectiveness platform. The company has integrated AI capabilities across its portfolio, including DV Authentic AdVantage™ launched in June 2025 and the acquisition of Scibids in 2023.
The AI verification market is projected to grow from $3.831 billion in 2024 to $12.004 billion by 2030, with a CAGR of 21%. DoubleVerify’s competitors include Integral Ad Science, PerimeterX Bot Defender, and Improvely, all of which are expanding AI‑powered offerings.
The launch follows industry reports indicating that 54% of marketers believe generative AI negatively impacts media quality, underscoring the need for advanced detection tools to protect brand safety and ad spend efficiency.
Future releases planned for 2026 include AI SlopStopper for Social, expanding the tool’s coverage to social media platforms.
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