On October 8, 2025, Datavault AI Inc. announced a one‑year pilot partnership with 99.7 FM (ViBE 99.7 FM), a leading electronic‑dance‑music radio station in Nevada and Northern California. The collaboration will deploy Datavault’s patented ADIO inaudible‑tone technology and Data Vault data‑monetization services during the station’s live broadcasts, creating a new two‑way interactive advertising channel for sponsors and advertisers.
The pilot is expected to increase sponsorship sales by leveraging ADIO’s ability to deliver audio‑mobile quick‑response content directly to listeners’ smartphones without requiring a network connection. In a market that generated $28.75 billion in U.S. radio advertising revenue in 2025 and is projected to reach $45.26 billion by 2030, the partnership positions Datavault to capture a share of the growing demand for immersive, data‑driven ad experiences.
Sonia Choi, Datavault’s Co‑Founder and Chief Marketing Officer, led the pilot’s structuring and will coordinate with 99.7 FM’s management to secure FCC approval and secure paid sponsorships for the technology rollout. The partnership marks the first deployment of Datavault’s ADIO IP in mainstream broadcast media, expanding the company’s commercial reach beyond its existing event‑management and data‑exchange platforms.
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