DriveItAway Holdings, Inc. has extended its joint mobility program with Free2move, the global mobility arm of Stellantis, to nine additional U.S. markets—Miami, Fort Lauderdale, Orlando, Tampa, Key West, Minneapolis/St. Paul, Denver, St. Louis, and Los Angeles—expanding the company’s Pay‑as‑You‑Go lease‑to‑own platform beyond its initial San Diego launch.
The expansion leverages Free2move’s dealer network and technology infrastructure, allowing DriveItAway to deploy its subscription model at scale. Free2move’s presence in each new city provides immediate access to a broad dealer base, while DriveItAway’s platform delivers a seamless digital experience for consumers who lack traditional credit or down‑payment options.
DriveItAway’s CEO, John F. Possumato, said the move “represents a key milestone in making mobility accessible to people who have been priced out of traditional financing.” The company’s strategy is to transform dealerships into mobility hubs, using the partnership to capture a larger share of the growing flexible‑mobility segment and to accelerate adoption of its subscription model among underserved consumers.
Benjamin Maillard, Managing Director of Free2move North America, added that the rollout “expands flexible leasing to more cities and more drivers who need accessible mobility today,” highlighting the dealer network’s role in bridging the gap in accessible transportation. The comments underscore the joint commitment to scaling the service while maintaining a focus on customer accessibility.
While the expansion signals growth, DriveItAway remains in a period of financial rebuilding. The company’s recent quarterly reports show operating losses and an accumulated deficit, and the expansion is expected to drive additional revenue streams and improve scale, but it will also require continued investment in dealer support and technology. The partnership’s success will hinge on the ability to attract sufficient demand in each new market and to manage the cost of expanding dealer participation.
The move positions DriveItAway against competitors such as Zipcar, Turo, and traditional leasing firms, offering a unique lease‑to‑own pathway for credit‑constrained consumers. However, the company faces headwinds from the broader automotive market’s shift toward electrification and the need to secure sufficient vehicle inventory to meet demand in the newly added cities. The expansion’s long‑term impact will depend on how quickly DriveItAway can achieve economies of scale and integrate its platform with Free2move’s dealer operations.
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