DXC Technology announced the launch of its next‑generation automotive software platform, AMBER, during the Consumer Electronics Show in Las Vegas. Developed by DXC Luxoft, AMBER is an open‑architecture, AI‑enabled platform designed to streamline in‑vehicle infotainment development, accelerate time‑to‑market, and reduce integration costs for automakers.
The platform delivers a 50% reduction in development time and a 30% cost savings compared with traditional methods, while remaining 100% compliant with automotive standards. AMBER’s modular software components and ready‑to‑use services enable automakers to adopt infotainment, instrument cluster, and connectivity modules in less than half the time of conventional approaches.
DXC’s move comes as the software‑defined vehicle market is projected to grow at a CAGR of 17.7% to 31.6% between 2025 and 2033. With DXC Luxoft’s software already powering more than 50 million vehicles and partnerships with eight of the world’s ten largest automakers—including Mercedes‑Benz AG, Ferrari, and CARIAD—AMBER positions the company as a key player in this expanding ecosystem.
The launch aligns with DXC’s broader AI and digital strategy, reinforcing its competitive stance in the IT services industry. By offering an open, AI‑enabled platform, DXC aims to capture a share of the automotive software market and accelerate its transition toward software‑centric vehicle solutions.
"AMBER is a gamechanger for the automotive industry. It gives our customers the freedom to focus on brand differentiation and rapid time‑to‑market while reducing complexity and maximizing value," said a DXC executive, underscoring the platform’s potential to transform how automakers deliver digital cockpit experiences.
The introduction of AMBER signals DXC’s commitment to the software‑defined vehicle space and positions the company to benefit from the growing demand for advanced in‑vehicle software solutions.
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