Electronic Arts Inc. announced on 2025‑10‑08 a new strategic partnership with The Athletic, the world’s leader in sports journalism, to reimagine sports content for the next generation of fans within the EA SPORTS App.
The collaboration will bring lightning‑fast stats, scores, breaking news, premium editorial and video coverage from The Athletic directly into the EA SPORTS App. In addition, The Athletic brand will be integrated in‑game across other EA SPORTS properties, including EA SPORTS FC 26 Career Mode and EA Connect, providing a unified platform that blends real‑world sports coverage with virtual gameplay.
This partnership positions EA to deepen fan engagement, attract younger audiences, and create new monetization pathways through enhanced content. The EA SPORTS App, now available on the Apple App Store and Google Play in the UK, Ireland, France, Germany, Italy, Spain, Switzerland, Canada and the United States, will serve as a foundational step in the future of sports fandom, blending interactive entertainment with high‑quality journalism.
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