Chili's Grill & Bar has launched its new 'Ride the 'Dente' campaign to celebrate its iconic Presidente Margarita, a menu staple since 1994. The campaign is part of a multi-race partnership extension with Spire Motorsports for the 2025 NASCAR season.
The Presidente Margarita, known for its tableside shaking and unique presentation, will be showcased across Chili's social channels and on FOX during the Daytona race. The campaign includes a full-length country song and music video featuring the Spire Motorsports No. 7 Chili's Ride the 'Dente Chevy.
Chili's will also serve as an official entitlement partner for the Chili's 'Ride the 'Dente' 200 at Daytona International Speedway on Saturday, February 15. This extensive marketing effort aims to connect with NASCAR fans and drive interest in the brand's signature margarita.
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