Chili's Grill & Bar has introduced the new Big QP burger to its "3 For Me" menu, aiming to provide a better value alternative to fast food. The Big QP features two slices of American cheese, mustard, ketchup, pickles, diced onions, and contains 85% more beef than a Quarter Pounder with Cheese.
The new burger is available nationwide as part of the $10.99 "3 For Me" menu, which also includes bottomless chips and salsa, and an unlimited fountain drink. This offering is positioned as a more affordable dining experience compared to a comparable meal at McDonald's.
To highlight its value proposition, Chili's is launching a "Fast Food Financing" campaign, including a limited-time in-person pop-up experience in New York City. Eligible guests at the pop-up will receive a gift card to help offset fast food costs and can sample the new Big QP burger.
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