On September 23, 2025, Chili’s Grill & Bar, the flagship brand of Brinker International, announced the return of its viral “MozzMates” couples’ costume, slated for retail on October 1, 2025. The launch is part of a marketing push that pairs the costume with reality star JaNa Craig, offering fans a chance to win a date with the star by posting a TikTok or Instagram video using the hashtag #ChilisMozzMates.
The $75 costume is available exclusively through welcometochilis.com beginning at 11 a.m. ET on October 1, 2025, and the contest runs through September 30, 2025. The promotion leverages the brand’s TikTok‑fueled “Triple Dipper” craze, positioning the costume as a collectible item that encourages social media engagement and repeat visits during the Halloween season.
From a business perspective, the launch represents a low‑cost, high‑visibility marketing initiative that can drive traffic and sales during a traditionally slow period for casual dining. By tying the product to a popular social‑media personality and a viral menu item, Chili’s aims to boost brand awareness, increase guest frequency, and generate incremental revenue from costume sales and associated restaurant traffic. The initiative aligns with Brinker’s broader strategy of leveraging experiential marketing to sustain momentum in the casual dining segment.
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