On May 1, 2025, eBay announced the appointment of fashion stylist Brie Welch as its Resident Stylist, a role designed to identify trends and spotlight pre-loved fashion. Welch will serve as the brand's fashion authority, offering expert commentary and curating eBay's extensive assortment of pre-loved and branded fashion.
The company also debuted the 'eBay Watchlist,' a new trend report powered by real-time marketplace insights from its nearly 134 million users and 2.3 billion listings. This report highlights emerging trends and the movement towards circularity in fashion, where nearly 40% of all clothing, shoes, and accessories sold on eBay in 2024 were listed as pre-loved.
This strategic move underscores eBay's mission to make circularity the norm in fashion, leveraging data and expert curation to inspire shoppers and demonstrate how pre-loved finds can seamlessly integrate into modern wardrobes. The initiative aims to deepen customer engagement and reinforce eBay's leadership in sustainable commerce.
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