eBay Completes Acquisition of Caramel, Bolstering Online Vehicle Transactions

EBAY
November 01, 2025

On February 6, 2025, eBay Inc. announced the completion of its acquisition of Caramel, an end-to-end online automotive transaction solution provider. The agreement to acquire Caramel was previously announced in January.

Caramel's innovative technology platform offers a secure and seamless digital experience for vehicle sales, managing aspects such as paperwork, ownership transfer, financing, and transportation. This integration is set to simplify buying and selling vehicles on eBay, enhancing trust and convenience.

The acquisition reinforces eBay's commitment to its Motors category, a key focus area for the company. Caramel's platform will continue to be available through its own site and other partners, while also improving the car buying journey for eBay's vehicle enthusiasts in the United States.

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