On January 13, 2025, eBay Inc. announced it had signed a definitive agreement to acquire Caramel, an end-to-end online automotive transaction solution provider. The acquisition is expected to close in the first quarter of 2025, with further financial details undisclosed.
Caramel's innovative technology platform streamlines the complexities of vehicle sales, including paperwork, ownership transfer, financing, and transportation. This integration aims to make buying and selling vehicles on eBay simpler and more secure for users across the U.S.
The acquisition is a strategic move to build trust for vehicle buyers and sellers within eBay Motors, a key focus category for the company. By combining forces, eBay seeks to provide greater peace of mind and enhance the overall car buying experience for enthusiasts.
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