On September 10, 2025, eBay announced the next phase of its 'eBay Endless Runway' initiative, which will see over a dozen leading designers incorporate pre-loved pieces into their Spring/Summer 2026 runway shows across New York, London, Milan, and Paris. This marks a significant step in normalizing circular fashion within the high-fashion industry.
eBay will also host its own live, shoppable 'Endless Runway' shows in New York and London, streaming on Instagram and eBay Live. This allows viewers to shop the curated pre-loved looks in real-time, directly participating in the circular economy and discovering covetable designer fashion.
The initiative is supported by major fashion councils, including the Council of Fashion Designers of America (CFDA) and the British Fashion Council (BFC). With the pre-loved and resale apparel market reaching $256 billion in 2025 and projected to top $356 billion by 2029, eBay's leadership in this movement positions it strongly within a high-growth segment.
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