On July 28, 2025, the Trump Organization filed a lawsuit in U.S. District Court in Florida against unnamed online merchants. The suit alleges that these merchants are selling 'inferior imitations' of Trump-branded products on several online marketplaces, including eBay, Amazon, and Walmart.
The Trump Organization claims that the merchants did not license its trademarks and were not authorized resellers of genuine merchandise, causing confusion and deception in the marketplace. Examples of alleged knockoffs included coffee mugs, hats, t-shirts, and sweatshirts emblazoned with 'Trump' and 'Trump 2028'.
The lawsuit seeks to prevent the merchants from using Trump trademarks and asks a judge to compel the online marketplaces to destroy the alleged counterfeit goods and close the merchants' selling accounts. This action underscores the persistent issue of counterfeit items on large e-commerce platforms and the legal challenges associated with it.
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