Edible Garden AG Incorporated announced that its award‑winning Kick. Sports Nutrition line is now available on Walmart.com, giving the brand national access to the retailer’s extensive e‑commerce platform. The launch, which began on January 12, 2026, follows the line’s recognition as the 2025 Sports Nutrition Product of the Year by the Mindful Awards.
The move is a key milestone in Edible Garden’s omnichannel strategy, which seeks to make its clean‑label products available wherever consumers shop. By joining Walmart.com, the company taps a customer base of more than 150 million active shoppers, positioning Kick. to compete with established sports‑nutrition brands already on the platform.
Kick. offers a range of clean‑label protein powders, pre‑ and post‑workout formulas, and hydration blends that avoid artificial colors and unnecessary fillers. The Walmart.com assortment includes 12 SKUs spanning whey, plant‑based, and functional blends, allowing consumers to choose from a full spectrum of performance‑focused products.
Jim Kras, CEO of Edible Garden, said, “Making Kick. available on Walmart.com is an important step in our mission to remove barriers between consumers and clean, effective sports nutrition. Walmart’s unmatched reach and everyday relevance allow us to introduce Kick. to a broader audience that values performance, transparency, and convenience, without compromising on product integrity.”
The launch aligns with Edible Garden’s recent financial initiatives, including the sale of net operating losses for $3.35 million and a 26.4 % year‑over‑year surge in holiday sales. The company’s focus on high‑margin, shelf‑stable consumer packaged goods has already improved gross profit and margins, and the Walmart.com partnership is expected to accelerate that trajectory.
In the competitive sports‑nutrition space on Walmart.com, Kick. differentiates itself through its Farm‑to‑Formula® philosophy, which emphasizes transparency and functional ingredients. While other brands such as Optimum Nutrition and MuscleTech compete on price and brand recognition, Kick. leverages its award‑winning status and clean‑label positioning to capture consumers seeking premium, health‑conscious options.
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