Edible Garden AG Incorporated announced a new distribution partnership with Western Beef, a regional supermarket chain that operates stores across New York, New Jersey and Florida. The deal will place the company’s Pulp fermented gourmet sauces and Pickle Party kosher pickles and sauerkraut in Western Beef’s stores, adding a significant retail footprint in the New York metropolitan area.
The partnership is part of Edible Garden’s broader strategy to shift from fresh produce to higher‑margin, shelf‑stable consumer packaged goods. In the third quarter of 2025, the company reported revenue of $2.8 million, up 9% from the same period a year earlier, while net loss widened to $4.0 million from $2.1 million in Q3 2024. The growth in non‑perishable sales—up 49.3% YoY—reflects the success of the Pulp and Pickle Party lines, but rising labor, freight and raw‑material costs have compressed gross profit and increased operating expenses.
Edible Garden’s CEO Jim Kras highlighted the partnership as a “key milestone” that expands brand awareness in high‑traffic urban markets. He noted that the move supports the company’s goal of building a diversified, innovation‑driven portfolio while improving operational efficiency. The partnership also aligns with the company’s recent exit from lower‑margin categories such as floral and lettuce, allowing it to focus resources on shelf‑stable products that offer better margins.
Financially, the partnership is expected to drive incremental revenue in the New York market, where Western Beef’s stores attract a diverse customer base. While the company’s cash reserves have declined and it has faced significant net losses, the expansion into a new retail channel is intended to accelerate sales growth and improve the mix of high‑margin products. The deal also positions Edible Garden to capitalize on the growing consumer demand for sustainable, “better‑for‑you” foods.
The announcement comes amid a broader market context in which Edible Garden’s stock has been trading near its 52‑week low and down more than 80% year‑to‑date. The company’s recent reverse stock split in March 2025 was a compliance measure, and analysts remain cautious about the company’s ability to turn its financials around. Nonetheless, the Western Beef partnership signals a concrete step toward scaling the company’s shelf‑stable product lines and expanding its distribution network beyond the 5,000‑store footprint it already serves.
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