eGain Corporation announced the appointment of John Copeland as its new Vice President of Marketing. Copeland brings extensive experience in marketing analytics, digital transformation, and go-to-market strategy from his previous leadership roles at prominent technology companies. This appointment aims to strengthen eGain's marketing efforts as it focuses on the AI CX automation market.
Prior to joining eGain, Copeland served as Leader of Global Marketing Analytics and Insights at ServiceNow, where he was responsible for optimizing global marketing activities and scaling key marketing metrics. He also led teams in activating Generative AI use cases across customer-facing marketing touchpoints, demonstrating his expertise in leveraging advanced technologies for marketing.
Copeland's background also includes nearly seven years at Adobe, where he held progressively senior roles, culminating as Vice President and General Manager in the Digital Strategy Group. His experience at Adobe involved helping enterprise customers transform their digital capabilities and building thought leadership on digital transformation across various industry verticals.
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