eHealth, Inc. announced on November 13, 2024, that its new brand identity, 'eHealth, Your Medicare Matchmaker,' received a 2024 Silver Healthcare Marketing Impact Award. The award, presented by Modern Healthcare and Ad Age, recognized the campaign for Integrated Campaign of the Year.
Michelle Barbeau, Chief Revenue Officer for eHealth, stated that the campaign's success stemmed from addressing consumer feedback about confusing industry advertising. The initiative focused on positioning eHealth as a transparent advisor comparing plans from over 180 insurers.
The rebranding efforts, developed in collaboration with Shinebox, have yielded significant results, including a doubling of brand awareness, substantial growth in calls and website traffic, and a reduction in customer acquisition costs. The campaign notably features real-life Medicare beneficiaries in unscripted television advertisements.
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