On October 15, 2025, Estée Lauder Companies Inc. announced the opening of its new Fragrance Atelier within the company’s La Maison des Parfums on Rue Volney in Paris. The facility marks the first global hub dedicated exclusively to fragrance expertise, advanced technologies, and cutting‑edge capabilities.
The Atelier is designed to accelerate the development of luxury and prestige fragrance products, providing a collaborative environment for chemists, perfumers, and designers to experiment with new scent profiles and sustainable ingredients. By centralizing fragrance innovation in Paris, the company aims to streamline the product‑development cycle and enhance its competitive edge in the high‑margin fragrance market.
This investment supports Estée Lauder’s broader “Beauty Reimagined” strategy, reinforcing its commitment to premium innovation and positioning the company to capture growth in the luxury fragrance segment while maintaining its leadership in prestige beauty.
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