The Estée Lauder Companies' New Incubation Ventures (NIV), in collaboration with TikTok, announced the winners of 'The Catalysts' program on October 2, 2024. Etia London, LOVERBOY BEAUTY, and Ruka were selected from over 800 applicants, representing emerging talent in the beauty industry.
These winning companies will receive up to $250,000 in financial backing, along with mentorship and project assistance from ELC and TikTok. The program underscores NIV's dedication to championing trailblazing spirits and fostering innovation in beauty.
This initiative aims to spotlight, uplift, and empower emerging storytellers with fresh visions for the beauty industry. It also accentuates the influence and impact of the beauty industry's interconnectedness with wider cultural, social, and artistic landscapes.
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