Estée Lauder announced on January 30, 2025, that actor, writer, model, and anti-ageism activist Paulina Porizkova will return to the brand as its newest Global Brand Ambassador. Porizkova previously served as a spokesmodel for Estée Lauder from 1988 to 1995.
This evolved partnership aims to redefine standards of beauty, with Porizkova using her influential platform to inspire and empower women to celebrate their value and beauty at any age. Her first campaign will debut in Spring 2025 in support of Estée Lauder’s Revitalizing Supreme+ franchise.
Paulina Porizkova will endorse skincare and makeup products that align with her pro-aging values, driving conversation and fostering community around topics she is passionate about. This move reflects Estée Lauder's commitment to authenticity and connecting with diverse consumers.
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