Elanco Animal Health Incorporated announced on February 20, 2025, the launch of Pet Protect, a new line of veterinarian-formulated supplements for dogs and cats. This initiative marks Elanco's entry into the rapidly expanding pet supplement market, which reached $2.7 billion in 2023 with a Compound Annual Growth Rate (CAGR) of 20% over the past five years.
The Pet Protect line is designed to cater to diverse pet health needs, offering solutions for healthy skin, situational stress, joint health, and immune function. This move aligns with increasing pet owner expectations for comprehensive pet care and proactive wellness measures.
Bobby Modi, Executive Vice President, U.S. Pet Health and Global Digital Transformation, stated that expanding into supplements is a natural fit for Elanco as a leader in pet health over-the-counter products. This launch reinforces Elanco's dedication to enhancing pet well-being and aims to drive growth and expand its footprint in this dynamic market.
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