On June 30, 2025, e.l.f. Beauty was dropped from several Russell Growth Indexes, including the Russell 3000 Growth Index, Russell Small Cap Comp Growth Index, and Russell 2500 Growth Index. This reclassification reflects a shift in how the market perceives the company's investment profile.
Concurrently, e.l.f. Beauty was added to multiple Russell Value Indexes, including the Russell 3000 Value Index, Russell Midcap Value Index, Russell 2500 Value Index, Russell Small Cap Comp Value Index, and Russell 1000 Value Index. This indicates a re-evaluation of the company's characteristics by index providers.
This change in index classification can influence institutional investment strategies, as many funds are mandated to invest based on growth or value criteria. The shift suggests that while e.l.f. Beauty continues to grow, its valuation and financial metrics are now aligning more with value-oriented investment profiles.
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