e.l.f. Cosmetics launched 'color e.l.f.nalysis' on June 15, 2025, a global, immersive digital experience for personalized beauty. This free tool allows users to snap a selfie or upload one to analyze their hue, value, and chroma, revealing their color season.
In partnership with Pinterest, the tool matches users with curated Pinterest boards featuring shoppable e.l.f. products tailored to their individual color story. This initiative democratizes access to color analysis, making it available without cost or guesswork.
The collaboration leverages Pinterest's insights into trending searches, such as a 23% increase in 'true summer makeup' and a 30% increase in 'spring color palette analysis.' This digital innovation aims to enhance product discovery and consumer engagement.
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