e.l.f. Cosmetics expanded its international presence by launching in Sephora Mexico, both in-store and online, starting October 9, 2024. This marks the first time e.l.f. Cosmetics products are available in Sephora anywhere globally.
The launch aims to democratize access to e.l.f.'s premium-quality, accessible beauty products for the Mexican market. This strategic move is expected to broaden the brand's reach and appeal to a new consumer base.
e.l.f. Cosmetics is recognized as the number one favorite cosmetic brand among teens and the number two ranked mass color brand in the U.S. This expansion leverages its strong brand recognition into a new international retail channel.
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