Keys Soulcare Expands Let Me Glow Illuminating Serum with New Shades

ELF
September 19, 2025
Keys Soulcare, the beauty brand founded by Alicia Keys and e.l.f. Beauty, unveiled new enhancing shades for its best-selling Let Me Glow Illuminating Serum on October 28, 2024. The new shades, New Moonstone Aura and New Bronze Aura, join the original Golden Aura. These multi-benefit serums are designed to hydrate, illuminate, and prime the skin, featuring ingredients like niacinamide, rose water, plant-derived squalane, and amethyst. The products are available for early access on keyssoulcare.com and on Amazon starting October 29, 2024. In a clinical study, 100% of participants experienced immediate improvement in skin moisture, and 93% reported radiant skin immediately after use in a consumer perception study. This expansion aims to offer more options for consumers seeking a natural glow. The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.