Keys Soulcare, the beauty brand founded by Alicia Keys and e.l.f. Beauty, unveiled new enhancing shades for its best-selling Let Me Glow Illuminating Serum on October 28, 2024. The new shades, New Moonstone Aura and New Bronze Aura, join the original Golden Aura.
These multi-benefit serums are designed to hydrate, illuminate, and prime the skin, featuring ingredients like niacinamide, rose water, plant-derived squalane, and amethyst. The products are available for early access on keyssoulcare.com and on Amazon starting October 29, 2024.
In a clinical study, 100% of participants experienced immediate improvement in skin moisture, and 93% reported radiant skin immediately after use in a consumer perception study. This expansion aims to offer more options for consumers seeking a natural glow.
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