Hawaiian Tropic, a prominent brand within Edgewell Personal Care's sun and skin care portfolio, announced the launch of its new 'Tana Sutra' campaign. This marketing initiative aims to engage consumers and promote optimal tanning experiences.
The campaign features social media personality Alix Earle, leveraging her influence to reach a broad audience. The 'Tana Sutra' campaign is designed as a playful guide to 'tan-tric positions' to achieve an optimal glow, empowering consumers to feel confident.
This strategic marketing effort underscores Edgewell's commitment to investing in its key brands and driving consumer-centric innovation. The campaign seeks to enhance brand equity and support sales, particularly as the summer season approaches.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.