Equitable announced on July 28, 2025, the integration of its new Plan Build API capability from Employee Navigator into its digital EB360® employee benefits platform. This enhancement aims to serve brokers and their clients with greater speed and efficiency in setting up benefits plans.
The new API capability acts as a digital bridge, enabling automatic creation and configuration of employee benefits plans for small and medium-sized businesses. This eliminates manual data entry, significantly reducing the time and effort required for brokers to onboard employer clients.
This innovation builds on Equitable’s Digital Onboarding solution launched in 2023 and is particularly valuable for brokers working under tight timelines, allowing them to move from sale notification to enrollment readiness in just hours. The company's Employee Benefits business serves over 12,000 small and medium-sized businesses.
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