Equinix, Inc. announced the appointment of Shane Paladin as Executive Vice President and Chief Customer and Revenue Officer (CCRO), effective July 14, 2025. Paladin brings over 20 years of global experience in go-to-market motions and partnering with product organizations. His background includes senior leadership roles at SAP and serving as CEO of Siteimprove, a multinational Software as a Service company.
In his new role as CCRO, Paladin will lead Equinix's entire customer experience and overall go-to-market strategy. This comprehensive responsibility encompasses Sales, Marketing, Customer Care and Experience, and Revenue Operations. He will also oversee key account relationships and channel partnerships, with a focus on leveraging data, analytics, and AI to optimize revenue-generating activities.
Paladin will serve on the Equinix Global Executive Leadership Team, reporting to CEO and President Adaire Fox-Martin. His extensive experience in leading scaled organizations through transformation and change is expected to build upon Equinix's trusted customer relationships and ensure a frictionless experience, delivering ongoing value and support to clients globally.
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