On October 2, 2025, OpenAI announced a partnership with Etsy and Shopify to enable instant checkout within ChatGPT. The partnership allows U.S. ChatGPT users to purchase directly from Etsy sellers inside the chat interface. The feature, called Instant Checkout, was co‑developed with Stripe and uses OpenAI’s Agentic Commerce Protocol to securely transmit order information.
Instant Checkout is live first for U.S. Etsy sellers and supports single‑item purchases. Orders are fulfilled by the merchant, while ChatGPT handles discovery and payment. OpenAI reports that it has more than 700 million weekly users who turn to the platform for everyday tasks, including product searches, indicating a large potential audience for Etsy’s catalog.
The partnership expands Etsy’s reach beyond its own website and app, providing a new channel for discovery and conversion. By integrating with a conversational AI platform, Etsy can capture impulse purchases and reach buyers who may not otherwise visit the marketplace. The collaboration also positions Etsy to benefit from OpenAI’s growing user base and could drive incremental sales and active‑buyer growth in the coming quarters.
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