EverCommerce Inc. sold its marketing technology solutions, EverConnect, to Ignite Visibility on October 31, 2025. The transaction allows EverConnect to continue serving its existing customer base under Ignite Visibility’s product set while EverCommerce focuses on its core vertical SaaS and embedded payments businesses.
EverConnect generated $29.6 million in revenue in Q4 2024, a 1.6% decline from the prior year, and was characterized by lower margins compared to EverCommerce’s EverPro, EverHealth, and EverWell brands. The divestiture is part of EverCommerce’s strategy to become a pure‑play vertical SaaS and payments platform, freeing resources for higher‑margin segments. EverCommerce reported $148.0 million in revenue and $5.8 million in net income for Q2 2025, a turnaround from a $2.6 million loss in Q2 2024.
Ignite Visibility, which has completed four acquisitions since partnering with Mountaingate Capital in February 2023, views the purchase of EverConnect as a key step toward building a national‑to‑local digital marketing agency. CEO John Lincoln said the integration will expand Ignite’s technology and expertise in SEO, website development, and lead generation for home services and healthcare businesses.
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