European Wax Center, Inc. (NASDAQ: EWCZ) announced on August 1, 2025, the unveiling of its EWC TREAT® All Over Deodorant, the newest addition to its award-winning EWC TREAT® line. This marks the brand's first-ever full-body cream deodorant.
The aluminum-free, pH-balanced formula is designed for use across the entire body, including underarms, bikini area, inner thighs, chest, and feet, providing long-lasting odor protection and skin-smoothing benefits. It is dermatologist and gynecologist tested, making it suitable for sensitive areas.
The EWC TREAT® All Over Deodorant retails for $18 and is available at waxcenter.com and in European Wax Center locations nationwide. This product launch reflects the company's commitment to full-body confidence and expanding its expertise in body grooming solutions.
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