European Wax Center, Inc. (NASDAQ: EWCZ) was named one of America's Most Trusted Brands in 2025 by USA Today and Plant-A Insights Group, as announced on March 27, 2025. This recognition is based on insights from over 24,000 U.S. consumers who provided 359,000 brand reviews across 40 industries.
The study evaluates brands on various metrics related to trust, with consumers assessing brands they have personally used or are familiar with. This independent validation highlights European Wax Center's strong integrity, authenticity, and shared values with its customer base.
CEO Chris Morris emphasized that the company's business is built on trust, with millions of guests relying on their services daily. This accolade reflects the dedication of European Wax Center's franchisees and associates to customer service excellence, reinforcing its market leadership.
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