Expedia and Amazon announced a partnership that will embed Expedia’s hotel inventory into Amazon’s Alexa+ agentic AI platform, allowing users to search, compare, book, and manage hotel reservations through voice commands.
Alexa+ is Amazon’s next‑generation assistant built on Bedrock, which integrates multiple large‑language models and enables the assistant to perform multi‑step, autonomous tasks. The platform’s agentic AI can handle complex booking flows—such as searching for hotels, comparing rates, and completing payments—without requiring the user to switch apps or devices.
The integration was disclosed on December 23 2025, with the full service slated to become available to consumers in 2026. Amazon plans a phased rollout that will first target U.S. Alexa users before expanding to international markets as the platform’s language capabilities mature.
Expedia has a long history of voice integration, launching its first Alexa skill in 2016 and adding a Google Assistant integration in 2018. The new Alexa+ partnership builds on that experience and positions Expedia to capture the growing segment of travelers who prefer conversational interfaces for travel planning.
Strategically, the partnership offers Expedia a new, low‑cost distribution channel that can increase direct bookings and reduce reliance on performance‑marketing spend. CEO Ariane Gorin has highlighted the company’s AI strategy as a key growth lever, and the Alexa+ integration aligns directly with that vision by expanding Expedia’s reach through a ubiquitous, conversational platform.
The move also intensifies competition in the voice‑enabled travel space, as other travel providers are exploring similar integrations. By leveraging Amazon’s massive user base and Alexa’s conversational capabilities, Expedia aims to differentiate its booking experience and capture a share of the growing voice‑search market.
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