Falcon’s Beyond Global, Inc. announced the establishment of its Advisory Board on November 12, 2024. This new board aims to provide strategic guidance for the company's immersive storytelling initiatives across its Creative Group, Destinations, and Brands divisions.
Mike Hightower, former president of Universal Creative, has been appointed as the first Strategic Advisor to the newly formed board. His extensive experience from Universal Destinations & Experiences is expected to contribute to Falcon's Beyond's strategic direction.
The activation of an Advisory Board and the appointment of a seasoned industry veteran like Mr. Hightower are intended to strengthen the company's leadership and enhance its strategic planning capabilities. This move supports Falcon's Beyond's vision in the competitive entertainment market.
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