FranklinCovey announced the appointment of Holly Procter to the role of Chief Revenue Officer. This executive hire is a key component of the company's strategy to accelerate revenue growth from mid-single digits to solid double digits in the coming years.
The Chief Revenue Officer position is central to FranklinCovey's ongoing go-to-market transformation. This initiative involves creating specialized sales teams focused on either acquiring new clients ('Project Land') or expanding penetration within the existing client base ('Project Expand').
Procter's role will be instrumental in scaling the sales force and leveraging prior investments in technology and content. This appointment is expected to help the company capitalize on its market opportunity and achieve its ambitious revenue targets outlined in its fiscal 2025 guidance and long-term projections.
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