Fresh Del Monte Produce Inc. announced on October 1, 2025, a global partnership with Disney's 'Zootopia 2' to launch a 360-degree campaign. This initiative will feature over 500 million co-branded fruit stickers in grocery stores worldwide, celebrating the upcoming film release on November 26.
The campaign will bring the vibrant world of 'Zootopia 2' to produce aisles, featuring the film's main characters, Judy Hopps and Nick Wilde. This large-scale marketing effort aims to increase brand visibility and consumer engagement, particularly targeting families and younger audiences.
By leveraging a popular entertainment franchise, Fresh Del Monte seeks to enhance the appeal of its fresh produce and drive sales volume globally. This partnership underscores the company's strategy to connect with consumers through innovative and widely recognized collaborations.
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