First Horizon Bank has entered into a multiyear partnership with the North Carolina Courage, becoming the Official Bank of the Courage. This collaboration aims to launch community initiatives focused on financial literacy and banking solutions across the Triangle region.
In a separate development, First Horizon Corp. announced a landmark naming rights agreement with the City of Greensboro and Oak View Group, renaming the Greensboro Coliseum to the First Horizon Coliseum. This multi-year agreement immediately takes effect, marking the first naming rights partner in the venue's 65-year history.
These partnerships expand First Horizon's brand visibility and community involvement in North Carolina, a key operating state for the regional financial services company. The initiatives are expected to enhance the bank's connection with local communities and sports fans.
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