FIGS, Inc. made a notable appearance at the 77th Emmy Awards, where actor Noah Wyle debuted the company's first-ever black tie scrubs. Wyle, known for his role in medical drama 'The Pitt' and an Emmy nominee, wore a custom tuxedo designed by the healthcare apparel company.
This event marked a unique fusion of high-profile entertainment with a tribute to healthcare professionals, aligning with FIGS' mission to celebrate and empower its community. The custom creation aimed to merge television's biggest stage with a deeply meaningful and personal acknowledgment of healthcare workers.
The debut of black tie scrubs serves as a significant marketing and brand awareness initiative for FIGS, showcasing product innovation and expanding the perception of healthcare apparel beyond traditional settings. This move highlights the brand's commitment to style and function for its 'Awesome Humans'.
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