LaCroix Sparkling Water, a brand of National Beverage Corp., introduced a new methodology of innovation named 'Sunshine!'. This development is described as a 'game-changing event' for the sparkling water category.
The new methodology is currently undergoing testing at the Natural Products Expo West in Anaheim, California. Initial results from this novel approach are reportedly exceeding expectations.
This innovation aims to improve the sparkling water category, drawing parallels to the historical impact of aluminum cans replacing glass containers for sparkling water beverages. The company views this as a significant step in its ongoing commitment to product evolution.
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