Fluent, Inc. announced the appointment of Adrian Stack as its new Chief Product Officer, a strategic move to lead the company's product vision and strategy. Stack will focus on advancing Fluent’s AI-powered Commerce Media Solutions, aiming to elevate consumer engagement and enhance success for partners and advertisers.
Stack brings over 15 years of product development leadership experience, including leading Data Engineering (Data Science & AI) at Zillow and serving as SVP of Product at Rokt, where he scaled its commerce media business. His expertise is expected to accelerate investment in Fluent's data infrastructure and product capabilities.
Fluent's CEO, Don Patrick, highlighted that Stack's leadership will leverage the company's unique competitive advantages, including its proprietary first-party identity graph and advanced machine learning models. This appointment is designed to deliver more impactful commerce media solutions and drive long-term growth and profitability.
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