Fluent, Inc. announced the completion of a private offering, issuing unregistered pre-funded warrants to purchase up to 2,332,104 shares of its common stock at a purchase price of $2.174 per warrant. The closing of this private placement occurred on March 20, 2025, generating approximately $5.0 million in gross proceeds for the company.
The exercisability of these pre-funded warrants is contingent upon obtaining stockholder approval, which Fluent plans to seek at its next annual meeting. If approved, the warrants can be exercised at any time at an exercise price of $0.0005 per share until fully exercised.
Don Patrick, Fluent’s Chief Executive Officer, stated that this financing reinforces the company's financial strength and fuels its momentum in capturing market share within the rapidly expanding Commerce Media Solutions sector. The proceeds are intended for general corporate purposes, supporting the company's strategic shift and triple-digit year-over-year growth in its fastest-growing business.
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