Fluent, Inc. announced the addition of several new media partners to its commerce media network, including prominent brands such as Fanatics, Vivid Seats, Barnes & Noble College, Forever 21, Belk, Bealls Florida, and Hammacher Schlemmer. These partnerships aim to leverage Fluent's platform to integrate non-endemic advertising across partner sites and mobile applications, generating new revenue streams.
The expansion reflects the growth of Fluent's Commerce Media Solutions, which reported a 341% year-over-year revenue increase in Q3 2024, reaching $10.4 million and representing 16% of total revenue. Fluent's media network now encompasses over 100 million annual transactions, underscoring its scale and reach in the market.
Fluent's proprietary first-party identity graph and advanced AI-driven algorithms are key differentiators, enhancing ad relevance and boosting conversions for advertisers. With an annual recurring revenue run rate exceeding $50 million for its Commerce Media Solutions, these new partnerships are expected to further accelerate the company's strategic pivot into the fast-growing commerce media sector.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.