Fluent, Inc. announced a strategic partnership with Databricks to expand its data intelligence infrastructure, alongside the appointment of Virginia Marsh as Head of Data & Agencies. This initiative marks the launch of Fluent's 'Data Collaboration Solutions,' designed to enable partners to leverage Fluent's owned and operated audience data.
Virginia Marsh brings deep cross-industry experience to scale data monetization strategies, which is expected to significantly enhance Fluent's capabilities in this area. The partnership with Databricks will further strengthen the company's data foundation, crucial for its AI-powered Commerce Media Solutions.
This expansion of data intelligence and collaboration capabilities is a strategic move to unlock greater value for partners and empower advertisers. It reinforces Fluent's commitment to leveraging its robust first-party data and proprietary machine learning to drive monetization and engagement across the customer journey.
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