Fluent, Inc. announced an expanded partnership with Authentic Brands Group (Authentic), integrating a portfolio of iconic brands into Fluent’s growing network of commerce media partners. Authentic, a leading sports, lifestyle, and entertainment brand owner, generates over $32 billion in global annual retail sales.
This broader agreement follows successful campaigns with brands like Eddie Bauer, Nautica, Lucky Brand, and Aéropostale. Fluent will now support post-purchase monetization for additional brands including Reebok, Vince Camuto, Volcom, Champion, and RVCA, with the goal of adding millions of annual transactions to its commerce media partner network.
Tim Lukens, President of Commerce Media Solutions at Fluent, stated that this partnership represents a major step in building a robust, high-performance commerce media network. By integrating Fluent’s post-purchase ad technology, Authentic’s retail partners can deliver personalized, non-endemic offers, driving incremental revenue and deepening brand loyalty.
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