Fluent, Inc. reported its unaudited financial results for the first quarter ended March 31, 2025, with consolidated revenue of $44.7 million and a net loss of $7.2 million. The Commerce Media Solutions (CMS) business continued its strong performance, marking its fifth consecutive quarter of nearly triple-digit year-over-year growth, with CMS revenue reaching $10.4 million.
Despite the robust growth in CMS, the Owned and Operated (O&O) business experienced additional attrition, primarily due to a reduction in media supply from social media platforms. This trend is expected to continue into the second quarter, prompting Fluent to actively expand its supply channels to mitigate long-term impacts.
The company anticipates consolidated second-quarter revenue to remain in line with the first quarter of 2025. Fluent's CEO, Don Patrick, expressed encouragement regarding the progress in CMS and expects continued meaningful growth in this business through 2025, aiming to build a more predictable and valuable business for shareholders.
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