Fluent, Inc. announced its unaudited financial results for the fourth quarter and full fiscal year ended December 31, 2024. For Q4 2024, consolidated revenue was $65.4 million, contributing to a full-year consolidated revenue of $254.6 million. The company reported a net loss of $3.4 million, or $0.19 per share, for the fourth quarter.
The Commerce Media Solutions (CMS) segment continued its strong performance, with Q4 2024 revenue growing 139% to $17.2 million, up from $7.2 million in Q4 2023. CMS represented 26% of consolidated revenue in Q4 2024, a significant increase from 10% in the prior year. The gross profit margin for CMS, exclusive of depreciation and amortization, was 39% in Q4 2024.
Fluent's CMS annual revenue run rate exceeded $60 million, marking a 20% quarter-over-quarter increase. This growth underscores the success of the company's strategic shift towards commerce media. The company's focus remains on scaling this high-growth business to drive future profitability and value for shareholders.
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