Fluent, Inc. released results from a new survey indicating that shoppers embrace post-purchase ads, citing personalization and relevance as key benefits. The survey, which included over 1,000 US adults, found that these ads, appearing on e-commerce confirmation pages, enhance the shopping experience, drive product discovery, and encourage repeat purchases.
Jessica Batty, SVP of Marketing at Fluent, stated that retailers confirm post-purchase ads enhance rather than disrupt the shopping journey. Consumers are actively seeking relevant, personalized offers, and the survey validates that these ads contribute to product discovery, repeat purchases, and long-term loyalty.
Fluent leverages its identity graph and advanced AI-driven algorithms, supported by 14 years of first-party data, to determine optimal content and timing for each customer. This approach aims to enhance value for media partners, advertisers, and consumers by creating high-impact ad opportunities and relevant offers while consumers are in a buying mindset.
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