Fluent, Inc. announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its commerce media solutions. This enhancement is a key differentiator for the company in the competitive market.
As part of this release, Fluent has partnered with Experian, a global leader in data and technology, to augment its proprietary first- and second-party identity graph. By securely integrating Experian’s online and offline identity data with Fluent’s 200M+ first-party profiles, the partnership aims to provide a more complete and privacy-safe view of consumers’ digital identities.
This collaboration is expected to enhance targeting accuracy, improve ad relevance, and drive a measurable lift in revenue per transaction. Adrian Stack, Chief Product Officer, noted that this initiative builds on Fluent’s 14 years of experience and is part of a broader investment in AI-powered innovation to unlock greater value for partners and drive long-term growth.
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