Diamond Sports Group and FanDuel announced a broad, long-term commercial partnership on October 18, 2024. As part of this agreement, Diamond's 16 regional sports networks (RSNs), previously known as Bally Sports, will officially be rebranded under the FanDuel Sports Network banner starting October 21.
The partnership grants FanDuel exclusive naming rights for Diamond's RSNs and its digital offerings, including the direct-to-consumer product. Mike Raffensperger, President of Sports at FanDuel, stated that this agreement allows FanDuel to further cement its brand with sports fans and provides a unique vehicle to reward users.
This collaboration is expected to significantly enhance FanDuel's brand exposure across a wide audience of devoted RSN viewers. The agreement also includes the right for FanDuel to purchase up to 5% of equity in the reorganized Diamond Sports Group, along with performance warrants for an additional 5% of equity, pending Diamond's emergence from bankruptcy protection.
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